E-commerce Website Audit

An Independent review to Unveil Where Your Website Stands and Where It Could Go

Top view of a computer screen placed on a desk. The arm of a person in front of the screen person is highlighting notes for an e-commerce website audit.
Pietro sitting in front of a laptop while auditing an e-commerce website

Actionable feedback for constant improvement

What is an e-commerce website audit?

A website audit is an independent, comprehensive analysis of your website.

At Netsu we specialize in e-commerce websites, as we are familiar with some nuances and best practices of online trading.

Based on your areas of interest, an e-commerce website audit can cover many different aspects including UX/UI, performance, SEO, operations, and much more.

At the end of our audit, you will receive a report with suggestions and recommendations.

Depending on your needs, your audit can be quite shallow or go more in-depth, including some benchmarking against your competitors’ websites.

  • Although our audits encompass multiple disciplines, we particularly emphasize UX/UI. For instance, an e-commerce website audit might identify issues such as:
  • Incorrectly configured products.
  • Suboptimal search results that list "out of stock" products.
  • Absence of subscription options for restocked item notifications.
  • Requesting irrelevant information during the sales process.
  • Lack of features for B2B users, such as order via CSV upload visibility of available credit.
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Who needs to audit their website, and when?

Discover Opportunities with an e-commerce website Audit

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Familiarity breeds bias.

As you and your team interact with your website daily, you may overlook issues or friction points that are apparent to new users.

A fresh perspective, especially from professionals experienced in evaluating various websites, can offer invaluable insights.

Don't leave home without a map.

E-commerce success hinges on continuous website improvement.

However, envisioning enhancements and allocating budget can be challenging.

A comprehensive audit provides concrete examples of areas needing improvement and guides investment decisions.

Ask a Question About our Audit process

What can you expect?

How does an e-commerce website Audit work?

The audit process varies based on your website and objectives, typically spanning a few days. Initial steps include:

  1. Check the fit, define the scope
    A quick and commitment-free call to determine the mutual fit and the scope of the audit.
  2. Sign-off and execution
    Once the audit starts, we’ll spend a good amount of on the front end, looking at various pages in mobile and desktop view. We might place test orders, which will need to be reimbursed. Ideally, we’ll have access to the admin panel too so that we can check the versions of the installed modules, where possible.
  3. 3rd party test tools
    Depending on the scope of the audit, we might run tests with 3rd party tools.
  4. Reporting
    At the end of the auditing process, you’ll receive a report indicating which areas can be improved and how.
Ask a Question About our Audit process

A Flexible Approach to Auditing

How much does an e-commerce Website audit cost?

The cost of an e-commerce website audit is determined by you, as you dictate the duration and depth of the audit.

This decision is usually based on two factors:

  • The complexity of your website.
  • The level of detail desired in the audit.

The two examples here are just indicative. For personalized guidance on the best approach for your needs, feel free to reach out to us.

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Simple Audit of a simple Website

For a small e-commerce website with minimal complexity, a simple audit may require only a few hours. This typically involves:

  • Reviewing the storefront for both desktop and mobile views, along with limited page templates (e.g., homepage, category page, product page).
  • Providing concise reporting with a handful of recommendations.

Complex Audit of a Complex Website

An in-depth audit of a complex website necessitates several days to complete. This comprehensive assessment may include:

  • Reviewing multiple storefronts.
  • Auditing various page types (e.g., search results page, account creation page, user account page, specialized product or category pages).
  • Testing across multiple browsers and devices.
  • Evaluating the admin panel and accessible modules.
  • Conducting competitor analysis, where feasible.

Do you have Any Questions?

Ask Us Anything

No, we don’t sell our audit checklist. For two reasons:

  1. We refined our audit procedure after working on hundreds of websites. It’s our proprietary knowledge.
  2. A list per se is a trace to follow, but each point must be interpreted in itself and adapted to the audited website.

If you are interested in doing this by yourself, follow us. We’ll soon publish some tips on how to test your website.

We don’t have a specific industry or sector we specialize in.

Typically, we work with already established small businesses.

We have a good amount of experience with B2B companies, often family owned.

In anything we do at Netsu, we have an informal, hands-on approach. We prefer practice to theory, action to talking. If anyone makes a mistake, we want to focus on finding a solution rather than a culprit.

We see ourselves as part of your team, and we prefer environments were the communication is friendly and open, without politics or grandstanding.

At Netsu, we are platform-agnostic.

We are more experienced in Magento 2 / Adobe Commerce, but we have helped clients with WordPress / WooCommerce and Shopify as well.

As we tent to work on the smaller end of the SMB scale, we typically don’t work with entry-level platforms like Wix or complex enterprise installations.

Usually no, we don’t audit your website code and we don’t inspect anything that needs to be checked by a web developer.

Yet, we have contacts within the industry to be able to provide a comprehensive code audit.

Netsu is a fully remote company, with a team distributed in the UK (Edinburgh), Italy (Milan), and Poland (Poznan).

We recognize the value of meeting in person, but we don’t want to pass over to you any excessive travel costs.

If the chance arises (or if you are happy to cover travel costs), we will be happy to meet in person.

Constant testing of your website is a great way to make sure everything works as intended, and it can often lead to improvements.

Yet, having an external auditor is recommended as you will get an unbiased, fresh and professional opinion.

While we often use project management programs like Jira or Monday.com, this is less likely to be the case for an audit.

Instant messaging, like Slack, can be useful.

We might need to have the occasional video call if we need additional info.

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